Conglomerate-A very large company that is made up of smaller company-these are called subsidiaries.Independent-They are not owned by another company.It operates by itself and makes its own products.
Cross media ownership-The ownership of mulltipull types of media.
e.g.-20th centuary Fox,21st centuary fox =Movies/T.V
e.g.-BBC-T.V/Radio
Synergy-is using cross media to advertise a product across several media oulets (Radio,t.v,movies,magazines).Larger company most likely conglomerates use this when advertising say a movie across radio,other movies and tellevision.
Subsidiary-A subsidiary is a small company owned by a larger company for example 20th Centuary Fox is owned by 21st Centuary Fox which is owned by Newscorp.
Profit-Profit is the money(revenue) earned after you hit the break even point which is the money spent on the product.This includes everything advertisment,materials,labour and primary research(research on weather or not its worth making).
Platforms-A type of technology used in creating products
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